Everlytic set to present at IMC Cape Town 2014

Everlytic will be hosting workshops at the Integrated Marketing Communication (IMC) conference 2014 kicking off in Cape Town on the 9th and 10th of June 2014 . The email service provider will be talking about the new POPI (Protection of Personal Information) Act which has already been passed into law and what this means for the email marketing landscape. Everlytic is also the headline silver sponsor for the Johannesburg leg happening later on this year from 6th – 7th October.


The 2 day event is a leading marketing and communication conference, drawing top marketing minds and specialists to the event. Launched in 2010 as a stand-alone event for the Cape Town region, IMC has become hugely successful in the past few years. So much so, that in its second year the conference expanded to include Johannesburg and now in its fifth year is set to be hosted in Durban as well.


Delegates comprise of CEO’s, marketing and communication directors, brand managers and communication specialists from across the country with marketing professionals all representing enterprise business at IMC and looking to improve business practices and expand their network. IMC’s format revolves around keynote speakers presenting case studies reflecting industry experience and pre-selected workshops facilitated by influential thought leaders providing insight into trends for delegates.


This year marks Everlytic’s third consecutive showing at IMC, where they will have a presence as workshop hosts. The topic is set to focus on the implications the POPI Act has on email marketing and will provide guidelines to marketers and communicators for compliance.


“As a premier industry event, IMC brings together top marketing brass and influencers. It’s an event high on the Everlytic annual calendar, not least because of the calibre of active participants involved, but mostly because it allows delegates to seek and find information pertinent to their communication needs,’’ says Vera Romano, Marketing Manager at Everlytic.


The Integrated Marketing Communications conference takes place in Cape Town from 9 – 10 June 2014. Durban and Johannesburg chapters follow on 6 – 7 October and 24 – 25 November respectively. Visit www.imcconference.com for ticket info.


Everlytic is running a Twitter @Everlytic #IMCConf ticket give-away campaign until the 5th June, 2014. See Everlytic’s Twitter timeline  on how to enter and you could win 2 tickets to the Cape Town event.

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