Everlytic, Silver Sponsors of the annual Integrated Marketing Conference (IMC)

The second leg of the annual Integrated Marketing Conference (IMC) took place in Johannesburg from 6 to 7 October and attracted over 200 corporate marketers, communication professionals and executives. Industry leaders and influencers delivered talks as part of the conference and delegates registered to attend workshops to gain more insight and interact with peers.

As IMC Silver Sponsors, Everlytic delivered four workshops on the Protection of Personal Information (POPI) Act in relation to email marketing. The workshop was designed to deliver guidelines for digital marketers in preparation of the POPI Act. Everlytic presented to 107 workshop attendees on 6 October.

In the name of fun, Everlytic also designed several competitions where two prizes were awarded to competition winners. One of the competitions involved a Twitter treasure hunt. Participants had to find 10 Everlytic placards dispersed around the conference venue, take a photo of all 10 and post them to Twitter. The winner received an automatic Nespresso machine.

Everlytic looks forward to more events in the future.

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