Everlytic’s Business Developer for Africa joins Startup Weekend Nairobi as coach


Startup Weekend Nairobi brings together programmers, developers, marketers, designers and startup enthusiasts to launch a viable startup in 54 hours. The weekend-long #SWNairobi event takes place from 22nd – 24th November during Global Entrepreneurship Week. Global Entrepreneurship Week (GEW) is the world’s largest celebration of innovators, job creators and startups. For one week, each November, GEW organises global activities for startups and entrepreneurs.

Aspiring entrepreneurs begin by inviting others to join their team, pitching their best ideas in open mic sessions on Friday and then working from dusk till dawn over Saturday and Sunday preparing for final presentations that are judged based on viability. Throughout their preparations and before demoing prototypes, teams get face time with thought leaders and receive valuable feedback from a panel of experts and coaches.

This year, Everlytic Business Developer and Strategist for Africa, Lydia Byarugaba joins 12 other coaches in providing advice around competitor analysis, new market entry, both locally and globally, business strategy and comprehensive digital strategy that includes eMarketing.

‘’The Startup Weekend is brilliant for taking ideas and boldly pursuing them, where the imperative is to get vital capital injection to kick start business. The 54 hour rush culminates in a moment of true reckoning for aspiring entrepreneurs to see whether their idea is indeed a money-maker, or a great hobby,’’ explains Byarugaba. Her involvement in #SWNairobi brings Everlytic’s count for active GEW participation to 3 global events; in Argentina, South Africa and now Kenya.

Joining a construct of esteemed coaches comprising of local tech and startup leaders, Lydia and co will each spend one-on-one time with teams. Amongst the movers and shakers participating as coaches are John Matogo, Manager of @iBizAfrica; Jasper GrossKurth, Managing Director of Research Solutions Africa Ltd; Kamau Nyabwengi, Founder of The Young Entrepreneurs Network Kenya; Ella Peinovich, MIT graduate and Shopsoko Founder; Eston Kimani, CEO and Co-Founder of Africa’s Talking Ltd. and Matthew Pelton, Program Director of Africa Awards for Entrepreneurship.

While competing teams form part of the Global Startup Battle – where over 150 cities across the world will also be participating at the same time – the final selection of global winners go up against each other for the grand prize: a trip to Google HQ, 20,000 USD and mentorship opportunities with A-List entrepreneurs! Over 36% of Startup Weekend startups actually launch a business and are operational for at least 3 months after the event, joining over 45,000 Startup Weekend alumni, all on a mission to change the world.

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