New features measures Contact Engagement

Email Engagement Message reporting compares email performance

When one of your contacts opens an email they receive, we track that as a unique read. When the mail is read more than once by that person, we track those reads too. The same happens for link clicks within a message.

Everlytic manages and stores all of this data in the live detailed reports found in Email Reporting, where you can see all the stats from your mail including:

  • Open rates
  • Click rates
  • Bounces
  • Unsubscribes

This will allow you to get a good understanding of how your message has performed and the contact activity per message.

List reporting compares subscriber behaviour

Everlytic has taken reporting to the next level with engagement rates of your database. Now you can gather a more holistic understanding of the behaviour of your subscribers per list over time, instead of just per message.

In the Message Summary for List Reporting, you will be able to see the engagement of your list where we look at the activity recorded for your database over the last 3 months. We define Engagement as the amount of individuals in a specific list that have read a mail or clicked on a link in the last 3 months.

So if you have a database of 100 Active subscribers and in the last 3 months 59 of them have interacted in your message, then your engagement rate is 59%. These 59 people would not necessarily be the same individuals that read your mails on a regular basis. So if John reads a mail today but does not read again for the next 3 weeks, he will still be considered as part of the 59% engagement rate as he interacted within the 3 month time frame.

This differs from message reporting where we give you an average read or click rate per message, where you may have sent to 3 or 4 lists simultaneously. Always keep in mind that many people that have read a specific mail may not read others. Even if you are getting an average of 16% read rate every message, you do not want to remove the non-readers, as they may be reading or clicking on links in your other messages.

Now you have a better understanding of the engagement of your individual lists and not just per message. From our engagement reporting, you will be able to deduce whether you have a database that finds your information informative and meaningful, or not. This will help you decide on possibly changing your layout; design or content to increase interaction or at the very least, know which list performs better than the rest.

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