Prefix Technologies lends its weight to Tech4Africa

Tech4Africa Conference

Prefix Technologies is proud to be one of the technology sponsors for Tech4Africa, the premier mobile, Web and emerging technology conference to be held at The Forum in Gauteng on 27-28 October 2011.

“Tech4Africa aims to bring cutting-edge global thinking to bear on Africa and her challenges,” says Walter Penfold, managing director at Prefix Technologies. “Our very own home-grown solution, Everlytic, will help the conference organisers and delegates harness the power of the digital channel to exchange information. This is African technology in action.”

Originally developed for publishers who need to deliver time-sensitive information quickly to large subscriber databases, Everlytic is Prefix Technologies’ e-mail and SMS marketing platform. The software has now become indispensible for many of the largest companies wanting an integrated e-mail and SMS communication platform.

The speakers at the conference include some the world’s leading digital leaders. This is a great opportunity to listen to “Africa’s Bill Gates” (according to the BBC), Herman Chinery-Hesse. Chinery-Hesse co-founded SOFTtribe19 years ago, and it has become one of West Africa’s leading software houses. His view is quite clear: “If Africa misses the current global IT boat there may never again be an opportunity for rapid wealth creation on the continent.”

Another important voice is that of Josh Spear, who combines youth with outspokenness—and is a regular in Time and the New York Times. He’s even presented at the World Economic Forum in Davos, where he was formally nominated a Young Global Leader. Adam DuVander is the author of Map Scripting 101 and executive editor of ProgrammableWeb; and if it’s user experience you are looking for, the guru is Cennydd Bowles, author of Undercover User Experience Design.

Local luminaries include the founder of Tech4Africa, Gareth Knight, a serial technology entrepreneur who currently runs Technovated, a multi-cultural e-commerce company backed by London’s top early-stage investors. He’ll be joined on the stage by Motribe’s Nic Haralambous, media maniac and former head of the mobile division at the Mail & Guardian and product manager of Vodacom’s mobile social networking division. Other interesting speakers from the huge list include Rian van der Merwe from local Amazon competitor, and Dave Sevenoaks, whose company Spaaza is helping shoppers find products they are looking for in local shops.

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