Investigación & Whitepapers

Visión General

Everlytic ha dirigido varios estudios de investigación en relación con el panorama de correo electrónico. Vea estos artículos y descargue nuestros trabajos de investigación

Demystifying the Inbox 2012 (Part 3)

What makes email users subscribe, open and read commercial mails? In Part 3 of the Demystifying the Inbox series we look at the different demographics and age groups of email users in South Africa and how they specifically deal with issues related to subscribing and unsubscribing from email communication. For the full picture download Demystifying the Inbox Part 3.

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Demystifying the Inbox 2012 (Part 2)

Demystifying the Inbox Part 2 cuts through the ‘inbox” clutter. In Part 2 we look at how subscribers engage with commercial emails, newsletters and spam. We put paid to the myth of the unmanageable inbox, focusing on the amount of emails South Africans have to contend with; how many newsletters they’re subscribing to; how they deal with unnecessary mail, and how they follow through on emails that actually do interest them. For more insights download Demystifying the Inbox Part 2.

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Demystifying the Inbox 2012 (Part 1)

What makes email the ultimate digital communication channel? Everlytic believes that email is the most important digital communication channel for engaging your customers and subscribers. Demystifying the Inbox Part 1 offers insights on how, when and where South Africans use email. For all the facts and figures download Demystifying the Inbox Part 1.

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Guide to Navigating POPI

The introduction of the Protection of Personal Information Act (POPI) puts the onus on companies and individuals to respect and protect the personal information they process in the course of routine business, including personal information of customers, prospective customers, employees, and suppliers. It is not limited to people but also applies to information about organisations, including communities and corporate entities. POPI has already been passed into law, but the act provides for a one-year grace period for businesses to become compliant. At the publishing date of this guide, the one-year grace period had not yet commenced due to its pending announcement.

Please Note: This is not a comprehensive guide to POPI, nor should it be considered any form of legal advice

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Everlytic Top Tips for Email Marketing

Dip into some great email marketing insights with Everlytic’s Top Tips. Launched in September 2014, the Top Tips campaign served readers a daily marketing tip accompanied by a growing springtime garden.

The 20 tips were divided into the following sections: Content, Database, Design and Functionality, Delivery and Analytics. These themes are essential for all marketers when it comes to planning a core email marketing strategy. Download Everlytic’s Top Tips and take the opportunity to get some great email marketing insights.

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Guide to Best Performing Emails: Open Rates (Part 1)

Everlytic went on the hunt for some real “learning” nuggets to uncover which clients had achieved exceptional success from their 2014 mailers based on two key metrics: Open Rates (Part 1) and Click Through Rates (Part 2). The research samples were based on emails sent to databases of approximately 10 000 contacts and more. In Part 1 we selected clients who achieved open rates of over 40%. To put this into perspective the SA benchmark for a good open rate is between 15% to 20%, so if your mailer is hitting those open rates, then you’re doing well. However, if you’re exceeding that, you need to take a bow.

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Guide to Best Performing Emails: Click Rates (Part 2)

To start off the new year we went on the hunt for some real “learning” nuggets from 2014, and we wanted to know:
Which clients had achieved exceptional success from their 2014 mailers based on two key metrics:

Open rates (Part 1)
Click Through rates (Part 2)
The research samples were based on emails sent to databases of approximately 10 000 contacts and more.

In Part 2 we identified the top five mailers that achieved click-through-rates of 10% or more (the SA benchmark is on average 3%).
If your mailer is getting similar click rates, you’re doing well. If you’re exceeding that, you need to take a bow.

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